Key to Optadian's success is consistently ensuring that everything it does is aligned with a set of guiding values. This ensures that all of our actions result in Optadian being the company we want it to be.

Values

Integrity	“Do the right thing - Always”	We will always ensure that everything we do is right, even in ambiguous circumstances, and that it will be seen as right if reviewed later by any stakeholder.
Transparency	“Tell it how it is”	We will always be open and straightforward in what we say to clients and others so that everyone understands what the position is (and what it is not) and so there are no surprises for anyone.
Respect	“Honour the rights, freedoms and views of others”	We will always ensure that we are inclusive of everyone's views, make best use of them through our work and base our judgements on their input not on who or what they are, but on the quality of what they can contribute.
Client Value	“Focus continuously on making our clients more successful”	We will always focus our efforts on creating value for our clients rather than for ourselves as our long term success will come from our clients being more successful.
Social Responsibility	“Consider the impact on society”	We will always think more broadly than merely the immediate goals of our company and will consider the wider social impact of everything we do, aiming to make this as positive as possible.